UP Amsterdam isn’t just a little bit different from any other gym that you’ll find in Amsterdam, it’s a lot different.
Nestled amongst the canals of the Grachtengordel-West district, our Amsterdam Personal Training gym started out life in the year 2012 as Evolve Amsterdam, with Michael Henskens and Sander Beenders at the helm of a personal training business that was in their own words “modeled off the inspiration of Ultimate Performance and our admiration for the industry leading results that Nick Mitchell and his team generated at an astonishing speed”.
Fast forward to the end of 2016 and Evolve had “evolved” into an operation that was renowned across the Netherlands for educating and coaching the best personal trainers in Amsterdam. Our respective management teams got together and decided that adding the UP culture and internal processes that inform our “maximum results in minimum time” philosophy could take Dutch personal training to the next level, by giving our Amsterdam-based personal trainers the career and education platform that has been a key driver behind UP being known as the world’s leading personal trainers.
We have added to the already excellent Keizersgracht gym with €250,000 of additional equipment and have created an environment that would be something special in any city that it graced. There has never been a high-quality Amsterdam gym that catered to the serious trainer, to the man or woman who wanted to get something a little extra from their gym sessions and who didn’t take a “little extra” to mean a bank of plasma screens in which to watch MTV whilst they spin their wheels not losing body fat on the exercise bikes.
We have developed a venue where any Olympic athlete could (and many do!) train, but the priority of our mission is always that we have designed everything in order for so-called regular people, not professional athletes, to optimise the efficiency of their exercise and diet programs. After all, our reputation has been built upon helping our clients to achieve results in 6-12 weeks that many never achieve after even years of trying.
Why do we think our Amsterdam personal training gym is so special? Lets look at the list of reasons: