Can You Spot What's Wrong With This 'Fitness' Post?
Once upon a time, I’d have been tearing my hair out over this.
Douchebags everywhere rip off our UP result photos.
Never a week goes by without someone sending me a shot of either Glenn Parker or Joe Warner promoting some skanky snake-oil supplement, cut and paste online training programmes, or thieving, lowlife Personal Trainers who want to deceive the public that they have taken the time and dedication to learn how to execute amazing physical transformations.
Years ago this used to send me into an incandescent rage, but now I find it amusing, kind of flattering, and in-the-round I see it as good marketing for UP. Why? Because every single time we get ripped off, it’s spotted, and the UP legend grows – I know for sure that no-one else in the market is being stolen from or “emulated” in quite the same manner.
The page that did it in this screenshot has almost 1.5 million followers on Facebook, many of whom are real and not the usual bought fakery.
I no longer want to hunt them down and bury them in a box in the woods, but I do think they should be hounded out of the fitness industry.